COACHING CREATIVES

BACKGROUND

In 2012, I helped fashion @DalaliD's social media presence and managed it until December 2022. Over ten years, I helped Dalal Al-Doub gain three million followers on Instagram, collaborate with the biggest names in the fashion and makeup industry, launch a bakery, and establish her eponymous company.
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During the first few years, I took Dalal's photos, drafted her Instagram captions, negotiated business deals, reviewed contracts, designed her websites, prepared her for interviews and live appearances, and guided her through sensitive social moments.

When Dalal launched her company in 2018, I signed on as an employee and started receiving a salary for work I had previously offered free of charge. Meanwhile, other people were hired or contracted to take her photos, design her websites, review her business contracts, and negotiate her deals, so the company hired me as a Public Relations Consultant and I continued to maintain the brand's cohesion.

Between 2018-2022, my tasks included preparing Dalal for interviews and live appearances, coaching her through sensitive social moments, drafting the vision and mission statements for the company and its branches, and ensuring that all new business ventures and products were in line with the company's core values.

​For example, I wrote concepts, product names, and descriptions for Très Biege, Ambrette, Trend-Driven, Vterra, DalaliD's Perfumes, Bricolage, arc, and To The Nines (the Social Media Agency).

In addition, I co-established Vterra, a plant-based, processed-sugar-free, and vegan bakery in Al-Hamra Tower in 2018 with Dalal, Mimi, and Hamed, and sold my shares in 2022.

Finally, in 2022, I enrolled in an intensive life coaching program (Coach Training Alliance) and learned about the differences between all the roles I had been playing: coach, consultant, mentor, manager, copywriter, teacher, and friend.

​I resigned in December 2022 to focus on growing as a creative writing teacher and a creativity coach.

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WHAT IS COACHING?

Liberation from Limited Thinking

Coaching helps individuals improve their lives.

Coaching doesn't help people strive for perfection; rather, it helps us become more acquainted with our core values. These values are the guiding principles that bring genuine fulfillment to our lives, enabling us to become more compassionate parents, attentive partners, dedicated creators (writers, painters, musicians, YouTubers), and so on.
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Furthermore, these values empower us to stand up for ourselves, our beliefs, our loved ones, and our community, allowing us to experience more agency over our choices and to enjoy a more authentic self-expression.

Hence, it's important to note that coaching isn't about positive affirmations or pretending to be happy all the time while ignoring negative emotions and troubling thoughts.

Instead, coaching involves a process of restructuring our thoughts that is accompanied by real changes, and these take time to develop. This is why most coaches, including myself, offer packages instead of single coaching sessions.

Put differently, coaching provides a framework that encourages individuals to break free from their limiting thoughts, and it provides the support that helps clients gradually build the life they long to live by leaning more into their authentic desires.

Ultimately, a successful coaching relationship is one that empowers the client.
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And by the end of a coaching package with me, specifically, clients should feel accomplished, having achieved their goals, transformed their limiting beliefs, or experienced greater fulfillment in their everyday lives.
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How do Coaches Achieve Their Aims?

• Listening deeply
• Asking powerful questions
• Setting up strong support systems

What is Gained from Meaningful Questions?
By asking meaningful questions, coaches:

• Focus the client on possibilities
• Move a client beyond their automatic responses and into their creative process
• Help clients unearth and express their authentic desires
• Allow the client to hear their own answers out loud which helps them develop keener gut instincts and strengthens their memories

What Do You Get From Working With a Coach?
​As a support system, coaching provides the client with:

• An accountability partner
• Safe opportunities for meaningful dialogue
• New perspectives and expanded options
• Inspiration and motivation
• Potential solutions
• Next steps and strategies for a balanced future

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COACHING TRACKS FOR CREATIVES

​Regular & Expedited

REGULAR

A Regular Coaching Track costs:
720 KD (60 KD per session).

In a Regular Track, clients receive:
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• Twelve 50-minute audio coaching sessions, one each week

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• Laser-focused summaries of sessions encapsulating the main insights from each call (they identify the session's topic, takeaway, obstacles, commitments, and value)

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• Three 30-minute video calls for quick wins and challenges, one after every 4 sessions (these calls help us celebrate the client's wins, and they help us strategize a plan for the following month)

 

• Access to me via emails, voice notes, and text messages (clients are encouraged to contact me between sessions to ask questions, share their wins and challenges, or discuss ideas to develop further in our upcoming calls

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• And because 10% of everything I make goes to charity, clients can vote on the charity I donate to next

EXPEDITED

An Expedited Coaching Track costs:
390 KD (65 KD per session).

​In an Expedited Track, clients receive:
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• Six 50-minute audio coaching sessions, one each week

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• Laser-focused summaries of sessions encapsulating the main insights from each call (they identify the session's topic, takeaway, obstacles, commitments, and value) 

• One 30-minute call for quick wins and challenges after four sessions (this call helps us celebrate the client's wins, and it helps us strategize a plan for the next two) 

• Access to me via emails, voice notes, and text messages (clients are encouraged to contact me between sessions to ask questions, share their wins and challenges, or discuss ideas to develop further in our upcoming calls

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• And because 10% of everything I make goes to charity, clients can vote on the charity I donate to next​

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Each session follows the client's own agenda.

And packages are renewable for clients who want more time with me.

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I CAN HELP YOU

• Track expansive and limiting desires 

• Reflect on your values and stay connected to your deeper WHYs 

• Become more strategic as well as resilient by reframing what mistakes and changes mean to you

• Develop a personalized system to help differentiate between helpful and harmful thoughts 

• Prepare your workspace and organize your notes, resources, and apps 

 

• Break down large projects into small, manageable tasks, then add them to a comprehensive calendar 

 

• Create SMART Goals for your academic objectives (Specific, Measurable, Achievable, Relevant, and Time-Bound) 

 

• Categorize your To-Do Lists (Creative, Physical, Spiritual, Social, etc.) and maintain a life/work balance 

 

• Practice mindfulness or develop new systems for self-care that prioritize your mental and physical health

 

• Foster a support network to help you stay disciplined 

 

• Attend to life's challenges while remaining focused on your academic goals 

 

• Track your reinforcing moments and celebrate your wins

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The aim of a coaching relationship is to create dynamic, forward-moving energy as coach and client focus positively on the client's visions and goals.​

As a career coach, I provide a practical framework for creatives to recognize their authentic desires, unleash their potential, and make a living doing what they love.